Understand the customers behind the scores
Interview customers after onboarding, a renewal or a hard support case. The AI asks why, follows up, and shows you how people feel and what they need.
- Chat, voice or video
- 20 languages
- Reports with real quotes
AI interview
Example questions for this study
What gets in the way, and how it changes
The problem
Scores without reasons. NPS and CSAT show a change but not what caused it.
With Formzed
Follow a score with an interview. The AI asks a follow-up on every answer, and each interview is given an overall sentiment.
The problem
No time for calls. Customer success managers can't interview dozens of customers on top of their accounts.
With Formzed
Send one link in an email or your community. Customers take the interview when it suits them, and you read a summary of each one.
The problem
What customers say rarely reaches the product team.
With Formzed
Automations post each finished interview to Slack or add it to Notion or Google Sheets, so product hears it as it happens.
From question to report
- 1
Pick the moment
Choose what to learn about, like onboarding, a renewal or a support experience. Formzed drafts the guide and screener for it.
- 2
Invite customers
Share the link in a check-in email, a help center article or your community. Pause or finish the study to close the link.
- 3
Customers talk, the AI listens
Chat, voice or video call, in the customer's own language. The interviewer follows up when an answer is vague or interesting.
- 4
Act on it
See sentiment across interviews and themes with quote counts. Ask chat with your data what frustrated people most, and get the quotes behind the answer.
Questions you might ask
- How did your first month with us compare with what you expected?
- Tell me about the last time you needed help. How did it go?
- Which part of the product does your team rely on most, and why?
- What would make renewing an easy decision for you?
- Is there anything you expected us to do that we haven't?
- If you could change one thing about working with us, what would it be?
What you get
The why behind the score
Themes and quotes that explain what drives satisfaction and frustration, in customers' own words.
How people feel, at a glance
Every interview gets an overall sentiment, so you see the mood of a study first and then read what people said.
Feedback in the team's tools
Finished interviews sent to Slack, Notion or Google Sheets, and a weekly digest by email on a schedule.
Asked often
Further reading
Research5 min read
What are AI customer interviews?
How AI-moderated interviews work, where they fit next to surveys and live calls, and where a person still does it better.
Read articleAutomations4 min read
Automate what happens after a form submission
Send every response or finished AI interview to the right place, in the right shape, without copying anything by hand.
Read articleHear from your customers this week
Set up a study in minutes, share one link, and read the report when the interviews are done.
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