Formzed logoTypeform Research Flow logoFormzed vs Typeform Research Flow

    AI customer interviews, priced in the open

    Typeform's Research Flow runs AI-moderated studies, but its pricing sits behind a demo request. Formzed AI Interviews starts with 3 free interviews, lists every plan from $149 a month, and lets you ask your interviews anything.

    3

    free completed interviews to try Formzed, no sales call

    $149

    a month to start, with every plan's price published

    $0

    for interviews that don't finish: only completed ones count

    Pricing

    Every plan, side by side

    Full pricing and limits for both products. Prices checked October 2026 against each vendor's public pricing page.

    Formzed logo

    Formzed plans

    Starter

    First studies

    $149

    per month, 10% off yearly

    • 20 interviews a month
    • Then $15 per completed interview
    • 500 research AI credits

    Research

    Ongoing research

    Worth a look
    $599

    per month, 10% off yearly

    • 90 interviews a month
    • Then $12 per completed interview
    • 2,500 research AI credits
    • Video call recordings

    Growth

    Research teams

    $1,399

    per month, 10% off yearly

    • 225 interviews a month
    • Then $9 per completed interview
    • 6,000 research AI credits
    • Video call recordings

    Scale

    High volume

    $2,999

    per month, 10% off yearly

    • 550 interviews a month
    • Then $7 per completed interview
    • 15,000 research AI credits
    • Video call recordings
    Typeform Research Flow logo

    Typeform Research Flow plans

    Research Flow

    Sales-led

    On request

    not published: request a demo

    • Text, audio and video interviews
    • Verified panel or your own audience
    • Summaries, themes, sentiment and highlight reels
    • No free trial listed on the product page
    Features

    Feature by feature

    Grouped by what buyers actually ask about. The Leads tag marks which product comes out ahead on each row.

    Feature
    Formzed
    Typeform Research Flow
    Getting started
    Published pricing
    Every plan, from $149/month
    Leads
    Not published, request a demo
    Free trial
    3 completed interviews and a full report
    Leads
    Not offered on the product page
    Start on your own
    Sign up and launch a study the same day
    Leads
    Starts with a demo request
    What you pay for
    Completed interviews only (3+ answers)
    Leads
    Not stated
    Interviews
    AI-moderated follow-up questions
    Yes
    Yes
    Text interviews
    Yes
    Yes
    Voice interviews
    Yes, spoken questions and answers
    Yes (audio)
    Video interviews
    Yes, recorded when you turn it on (Research plan and up)
    Yes
    Many interviews at once
    Yes, one link for everyone
    Yes
    Interview languages
    20, and each respondent picks theirs
    Not stated
    Participants
    Your own customers
    Yes, share one link
    Yes
    Recruited participants
    Paid Research, from $60 per completed interview
    Leads
    Verified panel, price not published
    Screening
    Screener questions, and Formzed reviews every applicant
    Automated screening
    Incentives
    Included: half of each interview's price goes to the participant
    Built-in incentive management
    Analysis
    Themes, quotes and sentiment
    Yes, in every study report
    Yes
    Ask your interviews anything
    Chat with data, across up to 6 studies, answers quote respondents
    Leads
    Not stated
    Video highlight reels
    No: you download each recording with its highlights listed by time
    Yes
    Leads
    Forms and surveys in the same product
    Yes
    Yes

    Swipe the table sideways to see both columns.

    Verdict

    Where each one wins

    An honest split. Formzed leads on value and AI, and here is exactly where Typeform Research Flow still holds up.

    You can see the price before you talk to anyone

    Every AI Interviews plan is on the pricing page, from $149 a month for 20 interviews. Research Flow's page has no prices; it asks you to request a demo.

    Try it with real customers for free

    Your first 3 completed interviews are free, with the full report and 3 chat questions. No card and no sales call.

    Pay for interviews that finish

    An interview counts once it has at least 3 answers. People who leave early don't use your plan.

    Ask your interviews anything

    Chat with data answers questions across up to 6 studies at once and quotes the respondents behind each answer.

    Typeform Research Flow logo

    Where Typeform Research Flow still holds up

    Video interviews and highlight reels

    Research Flow cuts highlight reels from its video interviews. Formzed records video calls when you turn it on and lists each recording's key moments by time, but it doesn't edit reels.

    A sales-led process for big teams

    If your company buys research software through a demo and a contract, Research Flow is built for that. Formzed handles it on the Enterprise plan.

    Switching

    Switch in an afternoon

    No migration project. Rebuild, share, and collect from day one.

    1Build

    Create a free Formzed account and open AI Interviews.

    2Move

    Describe what you want to learn; Formzed drafts the interview guide.

    3Grow

    Share the link with your customers, or list the study on Paid Research.

    4Go

    Read the report after 3 free interviews, and ask it anything in Chat with data.

    FAQ

    Questions about switching

    Straight answers on price, limits, and where Typeform Research Flow still fits.

    Try Formzed free today

    300 responses a month, AI credits included, no credit card. See the difference on your own forms.