More client interviews, without more moderators
Run AI-moderated interviews across markets and languages, recruit participants through Formzed, and deliver themes, quotes and highlight reels to your clients.
- Chat, voice or video
- 20 languages
- Reports with real quotes
AI interview
Example questions for this study
What gets in the way, and how it changes
The problem
Moderator hours cap how many projects you can take on.
With Formzed
The AI moderates every interview from the guide you approve, and many people can take part at the same time. Your team spends its hours on analysis and the client.
The problem
Multi-market studies mean translators and local moderators for every country.
With Formzed
Offer any of 20 languages and people pick theirs. Reports and chat with your data are in English, with every quote in the respondent's own words and an English translation.
The problem
Recruiting specific audiences is slow and hard to manage across projects.
With Formzed
List a study on Paid Research by the kind of people you need, from general consumers to executives. Formzed reviews every applicant, and you pay per completed interview.
From question to report
- 1
Build the guide
Start from the client's brief. Formzed drafts the questions, follow-ups and screener, and your team edits them until they are right.
- 2
Field the study
Send the link to the client's customers, or recruit through Paid Research. Professionals applying add a CV or LinkedIn profile, which Formzed checks.
- 3
AI-moderated fieldwork
Interviews run by chat, voice answers, voice conversation or video call, within the length limit you set. Pause or finish the study at any time to close the link.
- 4
Deliver the findings
Work from the study report, ask questions across studies in chat with your data, and share highlight reels with the client through one private link.
Questions you might ask
- How do you usually choose a brand in this category?
- Tell me about the last time you switched providers. What happened?
- When you hear this brand name, what comes to mind first?
- What would make you pay more for this kind of product?
- Who else is involved when you make this decision?
- What almost stopped you from buying?
What you get
Fieldwork without a moderator calendar
Interviews run whenever respondents are free, in their own language, from one link per study.
Findings built on quotes
A summary of every interview, plus a study report with themes, quote counts, notable quotes and sentiment.
Reels clients will watch
Captioned highlight reels by theme, with participants shown by number and names hidden, shared by private link or downloaded as an MP4.
Asked often
Hear from your customers this week
Set up a study in minutes, share one link, and read the report when the interviews are done.
AI research for other teams