Hear from customers every sprint
Turn a product question into a study in minutes. The AI interviews your users by chat, voice or video, then gives you themes, quotes and gaps to bring to planning.
- Chat, voice or video
- 20 languages
- Reports with real quotes
AI interview
Example questions for this study
What gets in the way, and how it changes
The problem
Research waits in a queue. Product questions sit behind a researcher's backlog, and decisions get made without customers.
With Formzed
Anyone on the team can describe what they want to learn. Formzed writes the guide and screener, with examples to start from like product feedback, pricing research and concept tests.
The problem
Surveys tell you what, not why. A metric drops and nobody knows the reason.
With Formzed
The interviewer asks a follow-up after every answer, so you hear the reasons, the context and the workarounds behind the number.
The problem
Feedback is scattered. Notes live in docs and threads, and no one can find what customers actually said.
With Formzed
Every interview lands in one study. Ask chat with your data where the product falls short and get each gap, how many people raised it, and their own words.
From question to report
- 1
Start from a question
Pick an example or write your own goal, like why trial users don't invite their team. Review the questions the AI drafts before you publish.
- 2
Share it where users are
Put the link in your app, an email or your community. Need people outside your user base? List the study on Paid Research.
- 3
Interviews run on their own
Users answer by chat, voice or video call, in their own language. The interviewer follows up on each answer and keeps to the length limit you set.
- 4
Bring it to planning
The report shows the main themes and how many users raised each one. Automations send each finished interview or updated report to Slack, Notion, Google Sheets or Docs.
Questions you might ask
- What were you trying to get done when you first signed up?
- Tell me about the last time the product got in your way.
- How do you work around that today?
- If this feature disappeared tomorrow, what would you do instead?
- How did you decide the product was worth paying for?
- What would have to change for you to use it every day?
What you get
Evidence for priorities
Themes with the number of users who raised each one, and the quotes to back it up in a roadmap review.
Gaps in their words
Ask where the product falls short of what people expected, and see each unmet need with the people who raised it.
Updates where you work
New interviews and report updates go to Slack, Notion, Google Sheets or Docs as they happen, so the whole team stays close to customers.
Asked often
Further reading
Research5 min read
What are AI customer interviews?
How AI-moderated interviews work, where they fit next to surveys and live calls, and where a person still does it better.
Read articleAutomations4 min read
Automate what happens after a form submission
Send every response or finished AI interview to the right place, in the right shape, without copying anything by hand.
Read articleHear from your customers this week
Set up a study in minutes, share one link, and read the report when the interviews are done.
AI research for other teams