Customer discovery without the calendar
Describe what you want to learn and share one link. Formzed interviews your users, or recruits people for you, then shows what they said and why.
- Chat, voice or video
- 20 languages
- Reports with real quotes
AI interview
Example questions for this study
What gets in the way, and how it changes
The problem
Discovery calls don't fit in a week of building. Every call is an hour you aren't shipping.
With Formzed
Share one link and the AI runs every interview by chat, voice or video call, at any hour, with a follow-up after each answer.
The problem
No users yet, so no one to talk to.
With Formzed
List the study on Paid Research. Formzed finds and reviews participants, from general consumers to executives, and you pay per completed interview.
The problem
Notes from calls are hard to compare, so patterns stay hidden.
With Formzed
The report groups answers into themes, shows how many people raised each one, and quotes them, so you see what keeps coming up.
From question to report
- 1
Write the goal
Start from customer discovery, pricing research or a concept test, or write your own. Formzed drafts the questions and a short screener.
- 2
Find people
Share the link with your waitlist, early users or community, or recruit through Paid Research.
- 3
Let the AI interview
People answer by chat, voice or video call, in their own language. You set how deep the interviewer probes and how long an interview can run.
- 4
Decide what to build
Read the themes and quotes, then ask chat with your data anything, like where people's expectations aren't being met.
Questions you might ask
- How do you handle this problem today?
- What frustrates you most about the way you do it now?
- When did you last look for a better way? What did you try?
- What would a better solution need to do for you?
- How much time or money does this problem cost you?
- What would make you try a new tool for this?
What you get
Patterns, not anecdotes
Themes with the number of people who raised each one, so one loud conversation doesn't set the roadmap.
Answers to the next question
Ask your interviews anything and get an answer that cites the exact quotes it is based on.
A habit you can keep
Keep a study open and let automations send each new interview to Slack, or a weekly digest to your inbox.
Asked often
Further reading
Research5 min read
What are AI customer interviews?
How AI-moderated interviews work, where they fit next to surveys and live calls, and where a person still does it better.
Read articleCompany3 min read
Formzed has been selected for the Claude Startups Program
What acceptance into Anthropic's program means for Formzed, and for the forms, responses and interviews you run with us.
Read articleHear from your customers this week
Set up a study in minutes, share one link, and read the report when the interviews are done.
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